Market research is an important operation. If the market research is well done, it provides accurate information to help marketers make an appropriate strategy and then, bring high efficiency in business. In other words, if the result of market research is inaccurate information and does not correctly reflect the actual market situation, marketing activities will be inefficient. Companies would fail if underestimating the importance of market research before entering a new market. Therefore, market research activity is so important for …
In recent times, the investment shift out of China is being carried out by many international investors. Vietnam is a country that has enough factors to receive investment shift, especially in the manufacturing sector with low-cost labor and low expenses. However, at present, Vietnam has changed its method of attracting FDI, instead of taking advantage of low expenses and low-cost labor, Vietnam now aims to take advantage of highly skilled workers and many incentives in research and development activities. Recently, many Korean investors ha…
The top concern of foreign investors seeking to expand their business in Vietnam is the growing middle class, an important part of the Vietnam consumer market. The middle class is not only an important part of the market, they are becoming the loyal customers of many foreign businesses, operating in all kinds of sectors in Vietnam. According to UPS Vietnam Managing Director, Vietnam's middle class is buying more and more cross-border goods. This company invests in vehicles to deliver the items that these middle-class customers ordered f…
According to the plan of Ho Chi Minh City (HCMC), by 2020, the number of visitors coming to Can Gio will reach 6 million. That is really a good sign for the Vietnam tourism industry. HCMC welcomes 30 million tourists a year. Just to find out how to bring these visitors to Can Gio as Pattaya attracts visitors from Bangkok, Can Gio will boom over Nha Trang, Vung Tau, Phan Thiet to become the leading tourist center of Vietnam. Located only 50 kilometers from the center of Saigon, the four sides are covered by rivers and sea, and owns more than …
The number of renewable energy projects with total investment capital of about 1,200 - 1,400 billion VND is constantly increasing, confirming that investment in Vietnam renewable energy is an attractive trend. Recently, the People's Committee of Binh Thuan Province has handed the decision and received commitment to invest in renewable energy of 20 enterprises in order to diversify the form of energy production, step by step achieving the goal of becoming a large national energy center of the country in the next few years. Currently, Bin…
In response to the China Government’s initiative to build the 21 st Century Silk Road running across the Eurasian, the Chinese’s construction enterprises are actively coming to Vietnam. Chairman of the Hong Kong Trade Development Council (HKTDC) Vincent HS Lo has just led a delegation of 40 investors and experts to visit Hanoi and Ho Chi Minh City. The delegation includes large domestic firms (including Hong Kong) in the fields of finance, consulting, architecture, energy, water and waste treatment, engineering and construction, law and ac…
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