Vietnam Trademark Law: 8 Essential Matters for Foreign Companies to Secure Their Brand in Vietnam Booming Market
Vietnam Trademark Law: Essential Guide for Foreign Companies to Secure Their Brand in a Booming Market Vietnam’s rapid economic growth, strategic location, and strong trade agreements make it an attractive destination for foreign companies looking to invest, expand, or conduct business. Whether you are setting up a new venture , engaging in commercial transactions, or launching a brand in Vietnam, one of the most crucial steps is to protect your intellectual property assets—especially trademarks. Vietnam trademark law plays a vital role in…
Working with a Trademark Law Firm in Vietnam to Rebrand Your Business Safely: 8 Essential Steps
In business, a new name can open doors, a new logo can bring fresh life into your business, a rebrand can feel like a transformation. Many foreign companies believe that owning a trademark in their home country protects them everywhere. They design, print, market, and launch, only to discover that someone in Vietnam already registered the same name. Or something that sounds the same. Or looks the same. And that someone now has the legal right to stop your business from using it. Vietnam uses a “first-to-file” trademark system. It means the …
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