Working with a Trademark Law Firm in Vietnam to Rebrand Your Business Safely: 8 Essential Steps

In business, a new name can open doors, a new logo can bring fresh life into your business, a rebrand can feel like a transformation. Many foreign companies believe that owning a trademark in their home country protects them everywhere. They design, print, market, and launch, only to discover that someone in Vietnam already registered the same name. Or something that sounds the same. Or looks the same. And that someone now has the legal right to stop your business from using it. Vietnam uses a “first-to-file” trademark system. It means the …